Credit Union Representatives Greet Patrons at Local Café
December 18, 2016 (FITCHBURG, MASS.)Patrons at the Chaibo Café in Fitchburg, Mass. were pleasantly surprised last Friday when local credit union representatives and team members from WZLX-100.7 FM radio treated them to a free cup of coffee and handed them a $10 VISA gift card to pay it forward.

All part of the Cooperative Credit Union Association's Better Values.Better Banking consumer campaign, the hour and a half event was one of many hosted by the Association to raise awareness of local credit unions among consumers. Leominster Credit Union President/CEO John O'Brien and SVP, Lending Craig Madonia along with GFA Federal Credit Union Better Banking Designer Francis Morales participated in the event and had the opportunity to talk with customers as they gathered with friends inside the Café.

(Photo: Monty Tech students display their Better Values. Better Banking. bags and 15 Reasons. Pictured L-R are John O'Brien, Leominster CU; Monty Tech students Mariah Batallas, Gabby DaCosta, and Maddie Russo; Francis Morales, GFA FCU; and Craig Madonia, Leominster CU.)



It's Coffee and Credit Unions at The Bean Counter & Bakery in Worcester
December 17, 2015 (WORCESTER, MASS.)Folks, young and old, were greeted yesterday at the The Bean Counter & Bakery in Worcester, Mass., by WZLX-FM radio staff promoting the advantages of credit union membership. The outing was hosted by Better Values. Better Banking. and its "In Your Neighborhood" series of community events.

Boston's classic rock station on-air personality Chuck Nowlin joined with Association President Paul Gentile to greet folks and engage them in conversation about their banking habits and knowledge of credit unions. Patrons were also treated to coffee by the team and given gift cards to pay-it-forward, courtesy of credit unions.

(Photo: Customers at the Bean Counter and Bakery receive shopping bags and the 15 Reasons to Join a Credit Union booklet from Association President Paul Gentile, center, and WZLX-FM disk jockey Chuck Nowlin, far right.)



Better Values. Better Banking. Visits the Dunkin Donuts Center

December 5, 2015 (PROVIDENCE, RHODE ISLAND)The Dunkin Donuts Center in Providence, R.I., hosted Better Values. Better Banking. on Saturday during the Providence Bruins hockey game. The Association's Donna Bevilacqua joined with WAVE Federal Credit Union executive David Dupere in greeting consumers at a credit union table on the concourse where they also distributed canvas grocery bags emblazoned with the Better Values. Better Banking. logo to those attending the game. Credit unions of Rhode Island were also prominent throughout the night on the center's Jumbotron, and most especially before the start of the game when Association President Paul Gentile joined with Dupere to present Special Olympics Rhode Island CEO Dennis DeJesus and his assistant, Special Olympics athlete Michael Lucca, a holiday check in the amount of $500.

(Photo: The jumbotron at the Dunkin' Donuts Center displays one of the highlights of the evening, a check presentation to Special Olympics Rhode Island. (L-R) Paul Gentile, David Dupere, Michael Lucca, and Dennis DeJesus.)


Association Kicks Off New Credit Union Awareness Advertising Campaign

September 28, 2015 (MARLBOROUGH, MASS.)—Beginning today, consumers throughout Massachusetts, New Hampshire and Rhode Island will become the prime audience to a new media advertising campaign sponsored by the Cooperative Credit Union Association.

Under the banner—Better Values. Better Banking.—the campaign will encourage consumers to seek out and join a credit union to do their banking. With credit union values and principles serving as the value proposition, the Association believes that consumers will enjoy a better banking experience at a credit union because of the values and principles credit unions espouse and practice on a daily basis.

“For a credit union trade association, advocacy must extend beyond the lawmakers and regulators,” said Paul Gentile, president/CEO of the Cooperative Credit Union Association. “It also demands that we reach out to consumers as well, helping them to better understand what credit unions are and how credit unions offer a better banking experience. Our Better Values. Better Banking. Campaign does just that.”

The centerpiece of the campaign is its website, BetterValuesBetterBanking.com. The site offers information on credit unions, noting 15 reasons to join, frequently asked questions and a brief historical overview of the formation of credit unions in the U.S. Most important is the site’s ability to help consumers search for a local and convenient credit union which they can join by simply entering a zip code.

In addition to also encouraging social media engagement through Facebook and Twitter, the site directs consumers to the special charities supported by each state’s credit unions; Special Olympics in Rhode Island, Make-A-Wish in New Hampshire and the Coalition for the Homeless in Massachusetts.

Directing consumer traffic to the website will be the objective of radio commercials, social media activities, community events, and other advertising initiatives.

Social media posts will also receive a significant boost from video interviews currently being produced by the Association through its Casting Call program. Member credit unions are hosting the Association’s mobile video studio where Strategic Communications SVP Walt Laskos is interviewing members of the credit union about their banking experience and what makes it stand out from other financial institutions. Video clips of the interviews will appear in social media and future TV commercials as another way to promote and share the credit union story.

The Better Values. Better Banking. media campaign runs through January 2016, when it will move into phase two, which promises even more excitement and surprises.

About the Cooperative Credit Union Association

The Cooperative Credit Union Association, headquartered in Marlborough, Mass., promotes the interests of more than 180-member credit unions located throughout the states of Massachusetts, New Hampshire and Rhode Island. The Association is, first and foremost, an advocate for its members before Congress and state legislatures, regulatory bodies and the public. In addition, it provides an array of services including educational programs, workshops and conferences; a daily e-briefing on all the latest news and issues facing credit unions; and, through its CU Connect program—a select group of service providers—and a number of system partners, works to advance the availability of their quality products and services to its members. For more information, visit CCUAssociation.org.